March 14, 2010
“What Gets Measured, Gets Managed”
I know I’m starting to freak you out….
But it’s March 15th. The 74th day of 2010 … 20% of 2010 is gone forever.
20% of your New Years Resolutions should have already been checked off…
Are you on track with those New Years Resolutions?
Are you on track with your goals?
If you wanted to lose 30lbs this year – are you down twent percent – or 6lbs already?
If your goal was to do 250 workouts – have you completed 50?
If you wanted to make $10,000 more this year — are you on track?
It’s amazing how time passes so quickly. Actually it’s almost scary…
Don’t waste a single second.
If your goal is fat loss – start today
If your goal is muscle building – start today
If your goal is (insert anything here) – start TODAY !
If you’re just a little behind — adjust your plan – make up for it!
20% of this year is gone forever.
I’ll talk to guys who track every single macronutrient that passes their lips, and have tried just about every program out there.
When I ask them how things are going — they’ll tell me that it’s great, or that the program is working well.
But rarely do they quantify anything.
How many pounds of muscle gained?
How much of a strength increase have you seen in real terms?
Very few people actually measure and take stock of their efforts.
If you are following a plan to lose fat – are you actually losing fat?
And I mean at a rate that is acceptable for your efforts?
Or are you blindly following a plan that doesn’t work, and essentially ignoring that?
I know where my progress towards my goals stand because I measure it.
When I was in the hospital for a stem cell transplant – the medical team took measurements of temperature, blood pressure and blood samples every 4 hours.
Even if it meant the middle of the night (really!) – they knew exactly where we were in relation to our goal every 4 hours.
When we implement a marketing campaign at the gym — we track the results.
We know, for example, how many direct mail pieces we send out, the cost of each mailing, how many inquiries we get, how many appointments are made, and how many people join the gym as a result.
We know exactly how effective the plan is, and whether the return we are seeing is worth the investment.
We can see that for $X invested, we receive a return of $Y.
This is important as we have continually grown year after year.
We need to know where our membership stands – how many inquiries, how many new members, renewals etc and when our busiest times are – everything is measured and tracked so we can continue to grow and serve our members.
If you remember “SMART” goal setting — one of the keys is ‘M’ – Measurable.
Measure your results.
As we enter the second half of 2010, it’s time to take stock of your efforts.
Has your current return been worth the investment?
Again — 20% of this year is gone forever.
Will you make changes TODAY or will another three months pass, then another six — and before you know it — it’s 2012…..
Don’t waste a single second.
Where will you be at the 30% point – April 20th?
That’s 5 weeks away.
Will you be 5 weeks leaner – down 8, or even 16lbs of fat?
Will your business demonstrate 8 weeks further growth – will you be 8 weeks closer to your goals?
The time will pass anyway….
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